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7 Best AI Content Marketing Tools for Your Creative Business

Are you a creative struggling to keep up with the demands of content marketing?

As a creative, you have a unique set of skills and talents. However, when it comes to content and digital marketing, you may find yourself feeling overwhelmed by the sheer amount of work involved.

Generating ideas, researching keywords, creating content, optimizing for SEO, distributing across channels, measuring effectiveness – it can all be too much. But fear not!

There is a solution that can help you streamline your efforts and achieve your goals more efficiently: AI content marketing tools for creatives. In this article, we’ll explore the 7 best ai content marketing tools for your creative business, that can help you with everything from generating ideas to measuring the effectiveness of your marketing content.

Whether you’re a beginner or an experienced marketer, these marketing tools will help you generate ideas, create compelling content, optimize for search engines, track performance, and more.

So let’s dive in and discover how AI powered content creation tools can revolutionize your content marketing strategy!

How does AI-Based Content Marketing work?

AI-based content marketing involves using artificial intelligence to streamline and optimize various aspects of the content creation process.

For example, AI marketing tools can help with:

  • Topic generation by analyzing data and identifying trending topics,
  • Keyword research by suggesting relevant keywords and phrases, and
  • Content creation by providing insights into the target audience and recommending ways to improve engagement.

Additionally, AI can help with optimization by analyzing content performance and suggesting changes to improve search engine ranking.

By leveraging the power of AI, creatives can save time and resources while producing high-quality content that resonates with their audience.

To get an idea about the basic logic of content marketing, watch this video by Exposure Ninja:

Benefits of Using AI Tools

One of the biggest benefits of using AI-powered tools in content marketing is their ability to automate routine tasks. This can free up your time and allow you to focus on more creative aspects of your content generation job.

For example, social media scheduling and email outreach can be time-consuming, repetitive tasks that eat up a significant portion of your day. With AI-powered tools, these tasks can be automated so that you can spend more time brainstorming ideas for new content or creating high-quality visuals.

In addition, AI-powered tools can also help you optimize your content for search engines, improve engagement rates, and track the performance of your campaigns. By automating these routine tasks, you’ll be able to achieve better results with less effort.

Overall, incorporating AI into your content marketing strategy can help you work smarter, not harder. With the right tools in place, you’ll be able to streamline your efforts and achieve better results than ever before.

The 7 Best AI Content Marketing Tools for Your Creative Business

AI Suggests (Free & Paid) | Topic generation

One of the biggest challenges in content marketing is coming up with ideas for new content. But don’t worry, there are AI tools available that can help you to generate content with fresh ideas and stay ahead of the curve.

Screenshot of AI Suggests (August 2023)

The AI Suggests Tool is a creative companion designed to fuel your content marketing endeavors. With its ingenious artificial intelligence algorithms, it acts as your idea catalyst, inspiring fresh topics and refining your content strategy. Whether you’re a blogger, a social media marketing guru, or a content creator, this tool is your key to unlocking a world of innovative ideas.

Main Features:

  • Idea Generation Magic: The AI Suggests Tool generates a stream of captivating and on-point content ideas, saving you from the dreaded blank page syndrome.
  • Tailored to Your Style: It understands your creative vibe and suggests ideas that match your unique brand voice, ensuring every suggestion feels like it’s coming straight from you.
  • Trend Riding Expertise: Stay ahead of trends effortlessly. The tool keeps you in the loop with real-time insights on what’s buzzing and suggests ways to weave these trends into your content.
  • Engagement Boosting Hooks: It’s not just about ideas; it suggests angles, formats, and hooks that grip your audience, keeping them engaged and hungry for more.
  • SEO Boost without Sacrifice: Seamlessly integrate SEO without losing your creative flair. The tool suggests keywords that enhance discoverability while letting your creativity shine.
Visit AI Suggests

Free Keyword Research” Tool (Free) – Keyword research

Researching keywords is a crucial step in content marketing, as it helps your content get discovered by search engines like Google and Bing.

But how do you know which keywords to target?

Screenshot of the Free Keyword Research Tool (August 2023)

The Free Keyword Research Tool is a valuable companion for creatives seeking to enhance their content. With the assistance of AI, this tool acts as a virtual treasure map, uncovering hidden keywords that resonate with your content. It eliminates the need for guesswork by providing data-driven keyword suggestions, allowing you to tailor your creative projects with precision and effectiveness. Say goodbye to uncertainty and embrace the power of data-driven keyword magic with this user-friendly tool.

The main features of the Free Keyword Research Tool include:

  • AI-powered keyword generation: The tool utilizes AI technology to generate a list of related keywords based on your main keyword or phrase.
  • Search volume insights: It provides information on the search volumes of the generated keywords, helping you understand their popularity and potential reach.
  • Tailored keyword suggestions: The tool offers keyword suggestions that are specifically tailored to your industry and location, ensuring relevance and accuracy.
  • Optimization guidance: It assists in optimizing your content by providing insights into keyword ranking difficulty, allowing you to prioritize keywords effectively.
  • Comprehensive and accurate data: The tool provides comprehensive and accurate keyword suggestions, search volume data, and competitive analysis, making it a reliable alternative to other keyword research tools.

What’s also great: it not only provides a list of keywords, but it also lets you discover ideas on what to write about based on frequent questions:

Example of Questions And Topic Clusters

Ahrefs, (Paid) – Keyword research

If you want to get serious with Keyword Research & SEO, Ahrefs is the tool to choose (I use it almost daily). Ahrefs is a powerful, comprehensive SEO tool that can help creatives with all aspects of keyword research.

This paid tool provides comprehensive data on various aspects of keyword research, including search volume, keyword difficulty, and related keywords. By using Ahrefs, you can gain deeper insights into your target audience and optimize your content for maximum impact.

Main Features:

  • Keyword Explorer: This tool allows you to find keywords, research their competition, and track their performance over time.
  • Content Explorer: This tool allows you to find content that is ranking for your target keywords.
  • Site Audit: This tool allows you to audit your website for SEO issues.
  • Rank Tracker: This tool allows you to track the rankings of your website for your target keywords.
  • Backlink Profile: This tool allows you to see who is linking to your website and how many backlinks you have.

Type.ai (Paid) – Content creation

When it comes to ai content creation tools, there are a variety of tools available that can help you produce high-quality content efficiently.

Type.ai is definitely an underdog but one of my best AI marketing tools for creating content due to its simplicity and effectiveness.

Screenshot Type.ai (August 2023)

Type.ai is an AI writing tool that can help you create all sorts of content, from an entire blog post and other long form content to product descriptions and marketing copy. It uses a large language model to generate text that is both original and on-brand. This is a tool which I use almost daily. Highly recommended! And the best thing: When I write to customer support, the CEO himself answers and helps 🙂

Here are some of type.ai’s main features:

  • Generate text in any style or format:Type.ai can generate text in a variety of styles, from formal to conversational, and in a variety of formats, including blog posts, social media captions, product descriptions, and marketing copy.
  • Chat: Type.ai uses a ChatGPT-style chat that let’s you talk to the AI
  • “What to write about next”: One of the best features in my opinion – If you are stuck, just choose from a list of suggestions and let the AI write about it with one click.
  • Save time and effort: Type.ai can help you save A LOT of time and effort by generating content for you in a very efficient way without any distractions due to its very simple user interface.

Surfer SEO (Paid) – Content optimization

To optimize your content effectively, you need to have a content optimization strategy in place. This involves improving your content to make it more appealing and engaging to both search engines and human readers. Here are two tools that can help with content optimization:

Sufer SEO - AI-Powered content optimization (Screenshot August 2023)
Screenshot Surfer SEO (August 2023)

Surfer SEO is a content optimization tool that can help you write content that ranks higher in search engines. It uses artificial intelligence to analyze the top-ranking content for your target keywords and provide you with insights on how to improve your own content.

For me, it has become indispensable – it’s hands down the best tool to help you make sure your content ranks well and is optimized for Google. From writing to optimizing and linking – Surfer SEO has all your bases covered.

  • Surfer SEO is a powerful tool that analyzes your content and provides recommendations for optimization based on the best SEO practices1.
  • It helps you understand how to structure your content, use keywords effectively, and improve readability to enhance your content’s performance in search engine rankings.
  • Surfer SEO offers features like content editor, keyword research, and competitive analysis to help you optimize your content for maximum impact.

Adobe Express (Free)- Content Distribution

Once you’ve created and optimized your content, it’s time to get it out there. Content distribution is the process of getting your content in front of the right people. This can be done through a variety of channels, including social media, email, and paid advertising.

The best way to ensure your content reaches its intended audience is to use an ai marketing tool that automates content distribution. Automation tools can help you schedule posts in advance, track performance, and optimize your campaigns for maximum reach and engagement.

AI-powered tools can help creatives with that – they allow you to schedule posts in advance, monitor performance, and optimize your campaigns for maximum reach and engagement. Plus, they come with analytics tools that provide insights into how your content is performing so you can make adjustments as needed.

Adobe Express Screenshot (August 2023)

Adobe Express is a free, AI-powered design tool that can help you create and distribute content across all your channels. It offers a variety of features that make it easy to create high-quality content, including templates, fonts, graphics, and tools for editing and sharing.

Now that Hootsuite (which I’ve used before) is paid only, I’ve switched to the free version of Adobe Express and it works great – highly recommended. But keep in mind that it currently just works for a single user – not team functionalities yet.

  • Scheduling: You can schedule your content to be published on social media or your website at a later date and time.
  • Tagging: You can tag your content with relevant keywords so that people can find it when they are searching for information on social media or the web.
  • Collaboration: You can collaborate with others on your content, which can be helpful for brainstorming ideas and getting feedback.
  • Analytics: You can track the performance of your content to see how people are engaging with it. This information can help you improve your content distribution strategy in the future.

Visit Adobe Express

Visit Adobe Express

Google Analytics (Free) – Analytics

Measuring the effectiveness of your content marketing efforts is crucial to understand how well your content is performing and to identify areas for improvement. Here are some key steps to measure content marketing effectiveness, along with two tools that can help with this step:

  1. Define your goals: Clearly define your content marketing goals and objectives. This could include increasing website traffic, generating leads, improving brand awareness, or driving conversions.
  2. Identify relevant metrics: Choose metrics that align with your goals and provide insights into the effectiveness of your content. Some common metrics to consider are:
    • Website traffic: Measure the number of visitors to your website and track changes over time using tools like Google Analytics1.
    • Engagement metrics: Monitor metrics such as time on page, bounce rate, and social media shares to gauge how well your content resonates with your audience.
    • Conversion rate: Track the percentage of visitors who take a desired action, such as filling out a form or making a purchase6.
    • Return on investment (ROI): Calculate the financial impact of your content marketing efforts by comparing the costs incurred with the revenue generated.
Screenshot Google Analytics 4 (August 2023)

Google Analytics 4 (GA4) is a free, AI-powered analytics platform that can help you track and measure the performance of your content marketing efforts. It offers a variety of key features, that can help you understand how people are engaging with your content, including:

  • User behavior: GA4 tracks user behavior on your website or app, including how long they spend on each page, which pages they visit, and how they interact with your content.
  • Conversion tracking: GA4 can track conversions, such as sales, leads, or sign-ups, so you can see which of your content marketing campaigns are driving results.
  • Audience insights: GA4 can help you understand your audience, such as their demographics, interests, and behavior. This information can help you create content that is more relevant to your target audience.
  • Machine learning: GA4 uses machine learning to identify trends and patterns in your data. This information can help you make better decisions about your content marketing strategy.

Remember, measuring the effectiveness of your content marketing requires a combination of quantitative and qualitative analysis. By tracking the right metrics and using ai tools like Google Analytics and Adobe Express, you can gain valuable insights to optimize your content strategy and achieve your goals.


What is AI?

AI (Artificial Intelligence) is the ability of a computer program or a machine to think and learn. It is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans.

AI technology has been used in a variety of applications, including:

  • Natural language processing
  • Image recognition
  • Robotics
  • Autonomous vehicles

AI can be used to:

  • Automate repetitive tasks
  • Identify patterns in large datasets
  • Make decisions based on data

AI is an important tool for content creators as it can help them create more engaging and personalized content that resonates with their target audience.

What are AI Tools?

AI tools are computer programs that use artificial intelligence (AI) to automate certain tasks. These tools can help you with everything from content creation and optimization to analytics and optimization.

AI tools use natural language processing (NLP) and machine learning (ML) algorithms to analyze data, identify patterns, and generate insights. They can also be used to automate mundane tasks like scheduling posts or tracking website performance.

Using AI tools can create more efficient workflows and save time, which can help you focus on higher-level tasks and achieve your content marketing goals.

What is the impact of AI in Content Marketing?

The impact of AI in content marketing is undeniable. AI content creation tools can help you create more personalized and engaging content that resonates with your target audience.

It can also help optimize content for search engine rankings, track performance, and automate tasks like scheduling posts and tracking website performance.

AI-powered tools can provide valuable insights into how people are engaging with your content, which can help you make data-driven decisions about your content strategy.

In short, AI can help you create more effective content that drives results.

Is it ethical to use AI in Content Marketing?

As with any technological advancement, content creation with the use of AI raises ethical concerns. One major concern is the potential for bias in algorithms used to generate marketing content or target audiences. These biases can result in discriminatory practices and perpetuate inequalities.

To ensure responsible and ethical use of ai generated content, it’s important to consider the following:

  • Transparency: Be transparent about your use of AI content marketing tools and how they are being used to create or distribute content.
  • Diversity and Inclusion: Ensure that your AI tools are designed with diversity and inclusion in mind, so as not to perpetuate biases or discrimination.
  • Human oversight: Have a human review all content generated by AI tools before it is published or distributed.
  • Continuous evaluation: Regularly evaluate the performance of your AI tools to ensure they are not perpetuating biases or discrimination.

By taking these steps, we can ensure that AI is used ethically and responsibly in content marketing, while still reaping the benefits of this powerful technology.


Don’t let content marketing overwhelm you. As a creative, you know that producing high-quality content is important for reaching and engaging your audience. That’s why I’ve introduced you to the best AI marketing tools that can help streamline your content marketing efforts.

Whether you’re just starting out with the content creation process or looking for ways to optimize your existing content, these tools can help you create compelling content that resonates with your target audience. And if you want more tips on creative business, art, and illustration, be sure to subscribe to our newsletter for regular updates and advice.

Don’t let content marketing overwhelm you. With these AI tools, you’ll be producing top-notch content in no time!

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