Knowledge transfer through storytelling: How illustrations and graphics get children excited about science

character design for kids app preview

Effectively communicating knowledge is a critical challenge for educational and public institutions. Children, in particular, can find it difficult to generate interest in and understanding of complex topics. In this article, we will discuss the importance of storytelling, illustrations, and graphics for knowledge transfer and provide tips for fostering enthusiasm for science in children.

Why storytelling is so important for knowledge transfer

Storytelling is a concept that has been used for centuries to convey complex topics in an entertaining and easy-to-understand way. In contrast to purely conveying facts, storytelling makes it possible to create a connection between the listener and the topic and to evoke an emotional response. This improves understanding and memory of the knowledge conveyed.

Example on the topic of economy – In my role as creative director, I created storyboards and animations for the Edugroup with a team of educators. The film series was awarded the “Comenius Seal 2022”.

The Hero’s Journey Method in Knowledge Transfer: An Example on the Topic of Climate Change

The hero’s journey method is a well-known concept in storytelling. It describes the path a hero or heroine takes in a story to accomplish a task or reach a goal. This concept can also be applied to knowledge transfer. For example, the hero’s journey could be used to teach children about climate change.

For example, the protagonist of the story could be a young environmental activist who sets out to fight climate change. On his journey, he learns about different aspects of climate change and encounters challenges and setbacks. Through his determination and courage, he overcomes these obstacles and eventually finds ways to take active action against climate change.

By using the hero’s journey method, children can not only understand the complex issue of climate change, but also learn how to tackle and overcome problems. Identifying with the protagonist can help children become more engaged in the issue and more motivated to do something about it themselves.

The role of illustrations and graphics in knowledge transfer

Illustrations and graphics can support knowledge transfer through visual representations. Especially for children who are visual learners, pictures can help them better understand complex topics. Different types of illustrations and graphics can serve different purposes. For example, infographics can present complex data in a vivid way, while cartoons and comic strip drawings can convey complex topics in a humorous way.

seed bomb illustrations for children
Example: Instructions for making seed bombs for children visiting the Technical Museum. In the instructions I created, the 2 protagonists bee and butterfly lead through the manufacturing process, which thus becomes a kind of picture story.

When using illustrations and graphics to communicate knowledge, it is important to consider a number of factors. Color choices and combinations, for example, can play an important role in capturing children’s interest and supporting the presentation of the topic. Shapes can also be used to highlight important concepts or show connections between different elements.

cars illustration
Mithilfe von Farben und Formen sind Wissenskonzepte einfacher aufnehmbar.

Additionally, custom-made illustrations can help create brand awareness and recognition in the long run. By creating unique images designed specifically for the topic or context, you can stand out from other education providers and achieve your own positioning within the market.

Tips for creating custom illustrations.

Here are some tips for creating custom illustrations:

  • Identify your target audience and their needs.
  • Develop a clear concept or message for the illustration.
  • Use a consistent design language to achieve consistent results.
  • Experiment with different styles and techniques to visually differentiate your brand.

By using custom illustrations, education providers can not only communicate their content more effectively, but also strengthen their brand and position themselves against the competition.

How Headspace used custom illustrations to build a brand.

Best practices for using illustrations and graphics in education and science businesses include using clear images with a clear focus on the topic and avoiding cluttered or confusing visuals.

How to get kids excited about science

Enthusiasm for science is critical to fostering long-term interest and understanding of complex topics. To get kids excited about science, education and science businesses can use a variety of strategies. These include creating experiences and using stories to create emotional engagement.

Illustrations and graphics can also help get children excited about science. Using visuals can help convey complex topics in a fun and easy-to-understand way. In addition, images can help create an emotional engagement with the topic.

The Technical Museum uses over 100 of my illustrations for their interactive quiz rally generator.

Illustrations and graphics can also help to get children excited about science in practice. For example, they can be integrated into interactive readings or presented as part of an exhibition. In this way, children can experience the story first-hand and identify better with the topic. In addition, social media and other platforms can be used to spread the story and get children interested. Hashtags can be used to increase reach and draw attention to the topic.

5 steps to get kids excited about science with storytelling and illustrations

Here are some steps project leaders can follow to get kids excited about their topics with storytelling and illustrations:

  1. Identify the main theme of your project and think about what kind of story would fit it. Remember that the story should not only be informative, but also entertaining and emotionally engaging.
  2. Develop a hero’s journey for your topic. Think of a protagonist or protagonist and the journey he or she goes through to reach a goal. Make sure the protagonist or protagonist is appealing to your target audience.
  3. Create custom illustrations and graphics for your story. Use clear images with a clear focus on the theme and avoid cluttered or confusing visuals.
  4. Integrate the story into your project in creative ways. For example, you could host an interactive reading or create an exhibit using the illustrations.
  5. Use social media and other platforms to share your story and get kids interested. Use hashtags and share your content in relevant groups and communities.

By following these steps, project leaders can teach children about complex topics in a fun way and encourage their interest in science.


To effectively communicate complex topics, education and science businesses must use a variety of strategies. Storytelling, illustrations, and graphics are important tools that can help convey knowledge in an entertaining and easy-to-understand way. By creating experiences and using stories and images, children can become excited about science and develop long-term interest and understanding of complex topics.

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